Customer Retention Rate Calculator
Divide the customers you kept by the customers you started with to find your retention rate, the share who stayed over a period.
- Free
- No sign-up
Enter retained and starting customers to see the retention rate.
Worked example
With these example inputs:
- Customers retained920
- Customers at start1,000
Customer retention rate: 92.0%
- Retained920
- At start1,000
- The remaining share8.0%
- If the first figure were 10% higher101.2%
Frequently asked questions
How is retention rate calculated?
It is the number of customers kept divided by the number at the start of the period, as a percentage. Keeping 920 of 1,000 is a 92% retention rate.
How does it relate to churn?
Retention and churn are mirror images: retention plus churn equals 100%. A 92% retention rate means an 8% churn rate over the same period.