Cost Per Acquisition (CPA) Calculator
Divide your total marketing spend by the number of acquisitions to find the cost per acquisition.
- Free
- No sign-up
Enter total spend and acquisitions to see the cost per acquisition.
Worked example
With these example inputs:
- Total spend$12,000
- Acquisitions150
Cost per acquisition: $80.00
- If the first figure were 10% higher$88.00
Frequently asked questions
How is cost per acquisition calculated?
Divide the total amount spent by the number of customers or conversions acquired. Spending $5,000 to win 200 customers is a $25 cost per acquisition.
How does CPA differ from CPC?
Cost per click counts every click, while cost per acquisition counts only completed conversions. CPA is usually higher and tells you the true cost of a new customer.