Bounce Rate Calculator
Divide single-page sessions by total sessions to find your website's bounce rate.
- Free
- No sign-up
Enter bounces and total sessions to see the bounce rate.
Worked example
With these example inputs:
- Bounces350
- Total sessions1,000
Bounce rate: 35.0%
- The remaining share65.0%
- If the first figure were 10% higher38.5%
Frequently asked questions
How is bounce rate calculated?
Divide the number of single-page sessions by total sessions and express as a percentage. 350 bounces out of 1,000 sessions is a 35% bounce rate.
Is a high bounce rate bad?
Not always. A blog post that answers a question fully may bounce high yet succeed. Judge it against the page's purpose rather than chasing a single target.
What is a bounce rate in simple terms?
A bounce rate is the share of website visits where someone views just one page and then leaves, without clicking through to anything else. It is shown as a percentage of all your sessions. For example, if 350 out of 1,000 visits are single-page, the bounce rate is 35 percent. It is a quick gauge of how many visitors engage beyond the page they land on.
How does the tool work out the rate?
It divides the number of bounces, your single-page sessions, by the total number of sessions, then multiplies by one hundred. So 350 bounces out of 1,000 sessions gives a bounce rate of 35 percent. Both numbers come from your analytics, and the bounces should sit within the total. The result is simply that ratio shown as a percentage.
Is a high bounce rate always bad?
Not at all, and it depends on the page. If someone lands on a blog post or a contact page, reads what they need and leaves happy, that still counts as a bounce. Pages meant to answer one question often have a high bounce rate by design. So compare rates by page type and traffic source, and judge them against what each page is meant to do.