Microeconomics

Revenue Calculator

Multiply the price per unit by the number of units sold to find total revenue, the top line of any income statement.

  • Free
  • No sign-up
  • Updated for 2026

Price & units

$

Enter the price and units sold to see revenue.

Worked example

With these example inputs:

  • Price per unit$25
  • Units sold10000

Revenue: $250,000

  • Price per unit$25
  • Units sold10,000

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What this revenue calculator does

This calculator works out your revenue. You enter your price and units sold. The tool then shows your total revenue. It can compare different scenarios. It reveals how price and volume drive sales. You can test new figures. The result helps you plan your income.

What revenue is

Revenue is your total sales income. It is the money coming in from sales. It comes before any costs. It is sometimes called the top line. It is not the same as profit. It measures the scale of your business. It is where every income figure starts.

How revenue is calculated

The basic math is simple. You take your price per unit. Then you multiply by units sold. The result is your total revenue. More sales lift the figure. A higher price does too. The calculator does this at once.

Revenue versus profit

Revenue is all the money in. Profit is what is left after costs. A big revenue can still mean small profit. Costs can eat most of it. So revenue alone is not enough. You must watch your costs too. Profit is the figure that you keep.

Price and volume

Revenue rests on price and volume. Price is what you charge per sale. Volume is how many you sell. Both drive your total revenue. A higher price can lower volume. A lower price can lift it. The balance between them matters.

Gross versus net revenue

Gross revenue is your total sales. Net revenue takes off refunds and discounts. It is a truer figure of income. Returns reduce what you really earn. Discounts cut into each sale. Always know which one you mean. Net revenue reflects real income.

Why revenue matters

Revenue is a key health sign. It shows the demand for what you sell. Growing revenue is usually a good sign. It funds your costs and your growth. But it tells only part of the story. Profit and costs matter too. Watch revenue alongside them.

How to use it

Enter your price per unit. Add the number of units sold. Read your total revenue at once. Then try a higher price or volume. See how the total changes. Compare a few scenarios. Use it to plan your sales.

Growing your revenue

There are a few ways to grow revenue. You can raise your price carefully. You can sell more units. You can add new products or services. You can reach more customers. You can lift your average sale. Each lever moves your total.

Common mistakes to avoid

A common mistake is confusing revenue with profit. High revenue can hide low profit. Another is ignoring refunds and discounts. They lower your real income. Some chase volume at any price. Others forget rising costs. Knowing the figure helps you sidestep them.

A final tip

Track your revenue, but watch profit too. Know the gap between gross and net. Balance your price against your volume. Mind the costs behind each sale. Use a few scenarios to plan ahead. Review the numbers as they change. Revenue is the start, not the whole story.

Frequently asked questions

What is revenue?

Revenue is the total money a business brings in from sales before any costs, price per unit multiplied by the number of units sold.

How is revenue different from profit?

Revenue is the gross sales figure. Profit is what remains after subtracting costs and expenses, so a company can have high revenue but little or no profit.