Business planning

GMROI Calculator (Gross Margin Return on Investment)

Enter your gross margin and average inventory cost to see how many dollars of margin each inventory dollar returns.

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Margin & inventory

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Enter gross margin and average inventory cost to see GMROI.

Worked example

With these example inputs:

  • Gross margin$50,000
  • Average inventory cost$25,000

GMROI: 2

  • The other way round0.50
  • As a percentage200.0%
  • If the first figure were 10% higher2.20

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Frequently asked questions

How is GMROI calculated?

Divide gross margin by the average inventory cost. $50,000 of margin on $25,000 of inventory gives a GMROI of 2.0, meaning $2 of margin per inventory dollar.

What is a good GMROI?

A GMROI above 1.0 means inventory earns more than it costs to hold. Retailers often aim well above that, though healthy levels vary widely by industry and margin structure.