Sales

Markup Calculator: Cost to Price

Add a markup percentage to your cost to see the markup amount and the selling price.

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Your product

$
%

Enter a cost and a markup percentage to see the selling price.

Worked example

With these example inputs:

  • Cost$50
  • Markup40%

Selling price: $70.00

  • Added amount$20.00
  • Base amount$50.00
  • As a share of the total28.57%
  • If the first figure were 10% higher$77.00

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Frequently asked questions

What is markup?

Markup is the amount added to the cost to set the selling price, shown as a percentage of the cost. A 40% markup on a cost of 50 adds 20, for a price of 70.

Is markup the same as margin?

No. Markup is a percentage of the cost, while margin is the profit as a percentage of the selling price. The same money gives a higher markup than margin.