Microeconomics

Goodwill Calculator

Subtract the fair value of net assets from the purchase price of an acquisition to find goodwill.

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Price & net assets

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Enter the purchase price and net asset value to see goodwill.

Worked example

With these example inputs:

  • Purchase price$5,000,000
  • Fair value of net assets$3,500,000

Goodwill: $1,500,000

  • As a share of the total30.0%
  • If the first figure were 10% higher$2,000,000

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Frequently asked questions

How is goodwill calculated?

Subtract the fair value of the acquired net assets from the price paid. Paying $5,000,000 for a business with $3,500,000 of net assets creates $1,500,000 of goodwill.

What does goodwill represent?

It captures the premium over identifiable net assets, things like brand, customer relationships and reputation. It sits on the balance sheet and is tested for impairment.