Margin and Markup Calculator
Enter the selling price and the cost to see both the profit margin and the markup they imply.
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Enter the selling price and cost to see margin and markup.
Worked example
With these example inputs:
- Selling price$100
- Cost$60
Profit margin: 40.0%
- Profit$40.00
- Markup66.67%
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a share of the selling price, while markup is profit as a share of cost. A $100 item costing $60 has a 40% margin but a 66.7% markup.
Why do both matter?
Markup is how you set a price from cost, and margin is how profitable that price is. Confusing the two can lead to underpricing, so seeing both keeps decisions clear.