Sales

Markdown Calculator

Enter an original price and a markdown percentage to see the marked-down price and how much the reduction takes off.

  • Free
  • No sign-up
  • Updated for 2026

Price & markdown

$
%

Enter a price and a markdown to see the new price.

Worked example

With these example inputs:

  • Original price$200
  • Markdown30%

Marked-down price: $140

  • You save$60
  • Original price$200

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What this markdown calculator does

This calculator works out a markdown. You enter the original price and the cut. The tool then shows the new price. It can show the markdown as a percent. It reveals the money saved. You can test different cuts. The result makes pricing quick and clear.

What a markdown is

A markdown is a reduction in price. It lowers an item below its original. Shops use it to drive sales. It is common on clearance and end of season. It is shown as an amount or percent. It is how a sale price is set. Customers see it as a discount.

How a markdown is calculated

The math is simple to follow. You take the original price. Then you subtract the markdown amount. The result is the new sale price. A percent markdown scales with the price. The calculator does this at once. It saves you the manual sums.

Markdown versus markup

A markdown lowers a selling price. A markup raises a cost to a price. They work in opposite directions. Markup sets the price you start with. Markdown cuts that price later. Both use a percent or an amount. Do not confuse the two.

Why retailers use markdowns

Retailers use markdowns for many reasons. They clear slow or old stock. They free up space for new lines. They draw customers with a deal. They shift seasonal goods on time. A markdown can rescue tied-up cash. It keeps stock moving.

Markdown and your margin

A markdown eats into your margin. A lower price means less profit per sale. A deep cut can wipe out profit. You may rely on extra volume. Sometimes clearing stock is worth it. But know the cost to your margin. Plan markdowns with care.

Planning a markdown

A good markdown is planned, not panicked. Know your cost and your floor. Set a price that still makes sense. A small cut may be enough. Time it for when demand is right. Watch how stock responds. Adjust if it is not working.

How to use it

Enter the original price. Add the markdown as a percent or amount. Read the new sale price. See the money taken off. Then try a deeper cut. Compare the results. Use it to set your sale prices.

Smart markdown strategy

A smart markdown protects your profit. Cut just enough to move stock. Avoid slashing prices in a panic. Start small and go deeper if needed. Watch your margin at each step. Clear old stock to free up cash. A measured cut beats a reckless one.

Common mistakes to avoid

A common mistake is cutting too deep. You can give away your profit. Another is ignoring your cost floor. You might sell below cost by accident. Some mark down too early. Others confuse markdown with markup. A careful plan avoids these traps.

A final tip

Plan each markdown with your margin in mind. Know your cost before you cut. Start small and deepen only if needed. Time it for the right moment. Avoid panic price slashing. Watch how your stock responds. A measured markdown protects your profit.

Frequently asked questions

What is a markdown?

A markdown is a reduction from an item's original selling price, usually to clear stock or boost sales. The markdown percentage is applied to the original price.

Is markdown the same as margin?

No. A markdown lowers the selling price, while margin is the gap between price and cost. A deep markdown can erase the margin entirely if it drops below cost.