ROAS Calculator
Divide the revenue your ads generated by what you spent on them to find ROAS, how many dollars of revenue each ad dollar brings back.
- Free
- No sign-up
Enter revenue from ads and ad spend to see ROAS.
Worked example
With these example inputs:
- Revenue from ads$200,000
- Ad spend$50,000
ROAS: 4
- The other way round0.25
- As a percentage400.0%
- If the first figure were 10% higher4.40
Frequently asked questions
What is ROAS?
Return on ad spend is revenue from advertising divided by the cost of that advertising. A ROAS of 4 means every dollar spent returned four dollars of revenue.
What ROAS should I aim for?
It depends on margins. A high-margin product can profit at a low ROAS, while a thin-margin one needs a higher figure just to break even, so judge it against your costs.