CTR Calculator
Divide clicks by impressions to find the click-through rate, the share of people who clicked after seeing your ad, link or email.
- Free
- No sign-up
Enter clicks and impressions to see the click-through rate.
Worked example
With these example inputs:
- Clicks320
- Impressions40,000
Click-through rate: 0.8%
- The remaining share99.2%
- If the first figure were 10% higher0.88%
Frequently asked questions
What is click-through rate?
CTR is the number of clicks divided by the number of impressions, as a percentage. If an ad gets 320 clicks from 40,000 views, the CTR is 0.8%.
What is a good CTR?
It depends heavily on the channel. Search ads often see higher CTRs than display, so judge against benchmarks for your specific format and audience.